Marketing strategy for small businesses, local brands, and startups

that’s real smart-keting

Real-world marketing help for business owners who need more than theory. I build practical, growth-focused systems that connect strategy, websites, SEO, paid ads, email, content, and customer experience—so your marketing actually works in the real world.

15+ years driving digital growth
65+ brands and websites launched
8–16x ROAS achieved across paid channels
Services

Consulting built around what growing businesses actually need

Every core skill I’ve built across agency work, e-commerce, SaaS, local businesses, and startups translates into a service you can actually use—whether you need a clear strategy, better systems, stronger visibility, or more revenue from the traffic you already have.

Strategy + Growth Planning

For founders and business owners who need clarity, prioritization, and a real marketing plan—not random tactics.

  • Digital marketing strategy and execution
  • Go-to-market planning
  • Demand generation and lead nurturing
  • Customer acquisition and retention
  • Brand positioning and content strategy

Web + Conversion Optimization

Clean, conversion-focused web experiences that support traffic, trust, and action.

  • WordPress, Shopify, Webflow, Wix, Squarespace, HubSpot CMS
  • Landing pages and funnel strategy
  • CRO, UX/UI recommendations, and A/B testing
  • Website audits and optimization
  • HTML, CSS, PHP, Canva, Adobe support

SEO + Visibility

Search-focused improvements that help your business get found and earn qualified traffic over time.

  • Technical SEO and content SEO
  • Local SEO and search visibility
  • SEM support and keyword strategy
  • Competitive research and content planning
  • SEMRush, Ahrefs, MOZ, SurferSEO workflows

Paid Media + Campaigns

Performance-minded ad strategy for businesses that want smarter spend and clearer results.

  • Google Ads and paid search
  • Meta / Facebook / Instagram advertising
  • LinkedIn and TikTok ads
  • Campaign planning, creative direction, and testing
  • Budget guidance and performance reporting

Email, CRM + Automation

Retention and nurture systems that keep leads warm and customers engaged.

  • Klaviyo, Mailchimp, Constant Contact, HubSpot
  • Salesforce Marketing Cloud consulting
  • Email and SMS strategy
  • Segmentation, automation, and nurture flows
  • Lifecycle messaging and customer journey mapping

Reporting + Fractional Marketing Support

Ongoing help for businesses that need a strategic marketing brain without hiring a full in-house team.

  • GA4, Looker Studio, Tableau, Mixpanel insights
  • Performance reporting and executive summaries
  • Cross-functional project leadership
  • Vendor, creative, and implementation oversight
  • Startup and small business growth consulting
Problem → Solution

I help turn scattered marketing into a system that makes sense

I’ve worked with business owners across local services, retail, restaurants, e-commerce, startups, SaaS, and digital media. I understand how overwhelming growth can feel when you are wearing every hat and making decisions in real time.

What business owners often deal with

  • A website that exists, but does not convert or tell the right story
  • Paying for ads, SEO, or content without clear reporting or direction
  • Too many platforms, tools, and opinions pulling you in different directions
  • Not enough time to build a real strategy while running daily operations
  • Difficulty translating ideas into structured, measurable next steps

What I build instead

  • Clear go-to-market and growth plans rooted in your actual business goals
  • Better websites, landing pages, and customer journeys that guide action
  • Smarter channel strategies across SEO, paid media, email, and content
  • Practical systems, automation, and reporting that reduce wasted effort
  • Hands-on guidance from someone who understands both marketing and business-owner reality
Results + Proof

Real outcomes, not fluff

My background spans agency ownership, startup leadership, product marketing, e-commerce growth, community-building, and performance marketing—with measurable outcomes across organic traffic, revenue, email engagement, and paid media efficiency.

290% YoY

Black Friday sales growth

Achieved through an omni-channel strategy that aligned traffic, email, offers, and conversion-focused execution.

2x organic

Organic traffic growth

Doubled year-over-year through targeted SEO content planning and technical optimization.

49–61%

Email open rates

Improved engagement across multiple brands with better segmentation, automation, messaging, and lifecycle strategy.

35% MoM

Membership growth

Supported a premium community launch that achieved strong month-over-month growth, retention, and paid performance on lean budgets.

I don’t just market businesses. I help owners solve real growth problems with strategies that are grounded, practical, and built to work in the real world.

My perspective comes from doing the work across industries, building businesses from the ground up, and understanding the operational pressure owners face while trying to grow.

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Call to Action

Need smart marketing that feels real, clear, and actionable?

Whether you’re a local small business trying to drive more foot traffic, an owner who needs better structure and visibility, or a startup looking for sharper go-to-market execution, I can help you simplify what matters and build the next right moves.

  • Marketing strategy audits
  • Website and funnel recommendations
  • SEO and paid media opportunities
  • Email and automation improvements
  • Fractional marketing leadership for growth-stage brands